Friday, October 14, 2016

XIXILI's Annual Breast Cancer Awareness Campaign - Stand Up For Pink 2016

Had the #privileged to attend XIXILI's Annual Breast Cancer Awareness Campaign themed Stand Up For Pink which was held at South Court, Mid Valley Megamall from  28th September to 2nd October 2016.
The campaign aims to raise awareness & educate on breast cancer, empower women to take charge of their total being & to support through fundraising for  NGO  partner,  Breast  Cancer Welfare  Association (BCWA)  through  various activities & rewards by the campaign partners.
This year marked the 11th year run of XIXILI’s breast cancer awareness campaign, a cause closed to XIXILI as a lingerie brand to remind Malaysian women to take charge on their breast health & be breast aware through their monthly Breast Self-Examination (BSE) & yearly Clinical Breast Examination (CBE). Every year, XIXILI promotes breast cancer awareness through education & a consistent reminder for women of all ages to practice their monthly Breast Self-Examination (BSE). BSE can be performed at home on a monthly basis. For more information on BSE, do check out XIXILI website at or Breast Cancer Welfare Association (BCWA) website at
We were so humbled & honored to be part alongside cancer survivors as I myself had once experienced with a breast infection. Thanks Josephine from @xixili_intima for the invites & #goodiesbag. Let's show our support by wearing pink this month! #BeKindToOneAnother 😍👭🎀

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